ConnectedThinking.Global Reach.
UK | Hong Kong | Los Angeles International business development, marketing and strategic partnerships that connect people, brands and opportunities across global markets.
What We Do
Four Pillars of International Growth
01
Business Development
Opening new markets and building the commercial relationships that drive sustainable international growth.
02
Marketing & Brand Management
Crafting compelling narratives and campaigns that resonate across cultures and connect brands with global audiences.
03
Strategic Partnerships
Identifying, structuring and nurturing the alliances that accelerate market entry and long-term success.
04
Global Markets
Deep expertise across 60+ countries, with established networks spanning the Americas, Europe, Asia Pacific and beyond.
About Spider IBD
"We connect people, brands and opportunities across global markets — with over 65+ years of combined experience and a network spanning 60+ countries."
Spider IBD is an international business development consultancy with a presence in the UK, Hong Kong and Los Angeles, specialising in the global toy, games and licensing industries.
How We Work
Fast. Focused. Flexible.
Friendly. Fun.
Fast
We move at the speed of opportunity. No unnecessary layers, no delays.
Focused
Every engagement is targeted, purposeful and aligned to your commercial goals.
Flexible
We adapt our approach to your market, your timeline and your ambition.
Friendly
Business is built on relationships. We bring warmth, trust and genuine partnership.
Fun
We work in the world's most creative industries — and we love what we do.
Trusted by leading brands across the global toy & games industry
The Team
Experienced. Connected. Passionate.
A small team with a very large network.
Founder & CEO
Jonathan Busher
Director
Mark Whitaker
MArketing & Partnerships
Michelle House
Between us we bring decades of hands-on experience in international toy, games and licensing - and the relationships to match.
Los Angeles
An established presence in Los Angeles
Spider IBD has an active presence in Los Angeles - one of the most important hubs for the international toy and games industry. We work with manufacturers, retailers, distributors and industry partners across the US market, supporting business connections and market visibility.
We are closely involved with the LA toy preview marketplace, including Toy Previews.LA - our industry information and business directory platform - and the 1960 E Grand Avenue showroom building in El Segundo.
Visit Toy Previews.LA
Sister Company
Spider Global - Sourcing & Supply Chain Management
Our sister company, Spider Global, specialises in sourcing and supply chain management, complementing Spider IBD's international business development and market representation services. Together, the two businesses provide complementary expertise — connecting commercial opportunities with sourcing and supply chain capabilities.
Get Started
Ready to grow your global reach?
Whether you're entering a new market, seeking strategic partners or looking to accelerate international growth — we'd love to talk.